User Acceptance of Crash Helmet by Motorcyclists in Malaysia: An Empirical Analysis

Yusuf Muhammad-Bashir Owolabi () and Oluwatoyin Onikosi-Alliyu Saidat ()
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Yusuf Muhammad-Bashir Owolabi: Economics Department, Al-Hikmah University, Nigeria
Oluwatoyin Onikosi-Alliyu Saidat: Economics Department, Al-Hikmah University, Nigeria

Studia Universitatis „Vasile Goldis” Arad – Economics Series, 2019, vol. 29, issue 1, 40-57

Abstract: Malaysia ranks among the first twenty countries with the highest death rate from road accidents with death from motorcycle accidents accounting for more than sixty percent of this death rate. The Malaysian government, in the year 2010, started the enforcement of helmet (head protector) in an effort to reduce the rate of death from this source. This paper examines users‟ acceptance of helmet by motorcyclist, using the theory of reasoned action (TRA). The data for this study comes from field survey of motorcyclists in Malaysia. This data was analysed using structural equation modelling. It was discovered that different factors from the theory account for user acceptance of this novelty. The paper concludes by specifying the policy implications of this and recommends other ways of improvement.

Keywords: Motorcyclist; Crash Helmet; Theory of Reasoned Action; Structural Equation Modelling (search for similar items in EconPapers)
JEL-codes: B21 L91 L92 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:suvges:v:29:y:2019:i:1:p:40-57:n:3

DOI: 10.2478/sues-2019-0003

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