The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations

Loučanová Erika (), Jan Parobek, Nosáľová Martina () and Dopico Ana ()
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Loučanová Erika: Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry, Slovak Republic
Nosáľová Martina: Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry, Slovak Republic
Dopico Ana: University of Vigo, 36005Pontevedra, Spain

Studia Universitatis „Vasile Goldis” Arad – Economics Series, 2019, vol. 29, issue 1, 58-67

Abstract: The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia.

Keywords: innovation; intelligent packaging; ecological innovations (search for similar items in EconPapers)
JEL-codes: O31 O32 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:vrs:suvges:v:29:y:2019:i:1:p:58-67:n:4

DOI: 10.2478/sues-2019-0004

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