Perception of Intelligent Packaging in the Context of Bioeconomy

Erika Loučanová (), Jan Parobek, Martina Nosáľová (), Dopico Ana () and Daniela Hupková ()
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Erika Loučanová: Technical University in Zvolen,Slovak Republic
Martina Nosáľová: Technical University in Zvolen,Slovak Republic
Dopico Ana: University of Vigo,Pontevedra, Spain
Daniela Hupková: Slovak University of Agriculture in Nitra,Slovak Republic

Studia Universitatis „Vasile Goldis” Arad – Economics Series, 2020, vol. 30, issue 3, 77-89

Abstract: The research of new intelligent features has shown huge potential to optimize the supply chain and enhance consumer consciousness of product utilization. The implementation of bioeconomy principles in all sectors is essential in seeking to achieve Sustainable Development Goals. Innovation in the packaging industry can be considered as one of the key sectors in this approach. The study deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. The results indicate that customer awareness of intelligent packaging as ecological innovation in the context bioeconomy is still at a low level in Slovakia. Hdgdgdsgowever, from the point of view of intelligent packaging, Slovak customers represent a key element of stakeholders for the management of innovation processes towards bioeconomy criteria.

Keywords: innovation; intelligent packaging; ecological innovations; bioeconomy (search for similar items in EconPapers)
JEL-codes: O31 O32 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:suvges:v:30:y:2020:i:3:p:77-89:n:4

DOI: 10.2478/sues-2020-0018

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