INTERNET DOMAINS PROMOTING AGROTOURIST FARMS

Król Karol ()
Additional contact information
Król Karol: University of Agriculture in Krakow, Faculty of Environmental Engineering and Land Surveying Department of Spatial Management and Landscape Architecture, Krakow, Poland

Turyzm / Tourism, 2017, vol. 27, issue 1, 23-29

Abstract: Many agrotourist farms use the potential of websites to distinguish their offer from others to attract as many guests as possible. However, maintaining a website is connected with a range of costs, e.g. registering the domain and the hosting package. Searching for cost savings, the owners of agrotourist farms often face the dilemma of choosing between a payable website and its free equivalent. The aim of this article is to analyse internet addresses as regards their type and potential, both informative and marketing. The surveys were carried out on a set of 1,121 websites. The analysis included domain names (main names) as well as domain extensions, paying special attention to type and indicating sub-domains at the same time. Division into payable and free was looked for as well. In conclusion, it is shown that the owners of agrotourist farms mostly use national domains, choosing addresses in functional, regional or European domains less frequently. Moreover, they relatively rarely use addresses created on free services. In their place, they choose free sub-domains often created in the domain of the provider hosting a regional (informative) portal or another.

Keywords: promotion of agrotourism; internet domain; internet marketing (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.18778/0867-5856.27.1.11 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:touris:v:27:y:2017:i:1:p:23-29:n:3

DOI: 10.18778/0867-5856.27.1.11

Access Statistics for this article

Turyzm / Tourism is currently edited by Stanisław Liszewski

More articles in Turyzm / Tourism from Sciendo
Bibliographic data for series maintained by Peter Golla ().