Pro-Ecological Hotel Policies as Assessed by Guests

Kapera Izabela () and Wszendybył-Skulska Ewa ()
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Kapera Izabela: University School of Physical Education, Cracow, Faculty of Tourism and Leisure
Wszendybył-Skulska Ewa: Jagiellonian University, Cracow, Faculty of Management and Social Communication, Department of Management on Tourism

Turyzm / Tourism, 2017, vol. 27, issue 2, 57-62

Abstract: The purpose of the research was to learn whether pro-ecological policies are important to guests staying at hotels. It is based on a survey of 274 guests staying at 23 hotels in Poland. Research has shown that 32.1% of survey participants consider proecological issues when choosing a stay at a hotel. Close to 62% of guests believe that hotels should pursue such initiatives which are believed to yield environmental benefits, reductions in hotel operating costs, promotional effects, and a positive impact on a hotel's image. More than 35% of guests would be willing to pay more for a stay at a hotel that pursues environmentally-friendly policies. It is important to emphasize that pro-ecological activity is not used in hotel rankings in Poland.

Keywords: tourism; service; hospitality; environmental attitudes; Poland (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:touris:v:27:y:2017:i:2:p:57-62:n:5

DOI: 10.1515/tour-2017-0013

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