Evaluation of the Most Popular Accommodation Booking Portals with Regard to Consumer and Academic Usability
Janiak Małgorzata () and
Kozłowska-Adamczak Monika ()
Additional contact information
Janiak Małgorzata: University of Lodz,Institute of Urban Geography and Tourism Studies
Kozłowska-Adamczak Monika: Kazimierz Wielki University in Bydgoszcz, Institute of Geography
Turyzm / Tourism, 2018, vol. 28, issue 2, 93-100
Abstract:
The hospitality industry is classified as the most fundamental tourism service. As far as the dynamic development of the internet and its constantly growing number of its users are concerned, it seems natural for tourism managers and hoteliers to reach for this particular medium to present their offers and to sell them. Nowadays, the most significant issue for the entire hospitality industry is the broad scope of the global and international booking portals which are the contemporary distribution channels for tourism products and services worldwide. The aim of the following article is to assess the usability and functionality of four booking portals acclaimed on the Polish market (booking.com, hrs.com, hotels.com and hotel.info) with regard to the consumer’s (tourist’s) point of view and an evaluation of the suitability of this particular source of data for academic research through applying this method to hotels located in five Polish metropolises (Warsaw, Kraków, Łódź, Wrocław and Poznań).
Keywords: e-marketing; usability of booking portals; evaluation (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
https://doi.org/10.2478/tour-2018-0019 (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:vrs:touris:v:28:y:2018:i:2:p:93-100:n:11
DOI: 10.2478/tour-2018-0019
Access Statistics for this article
Turyzm / Tourism is currently edited by Stanisław Liszewski
More articles in Turyzm / Tourism from Sciendo
Bibliographic data for series maintained by Peter Golla ().