A Town Overshadowed by a Museum: Problems of Tourism Development in Oświęcim

Kruczek Zygmunt () and Nowak Agnieszka ()
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Kruczek Zygmunt: University of Physical Education in CracowFaculty of Tourism and Recreation, The Faculty of the Spatial and Natural Basis of Tourism
Nowak Agnieszka: 2BA – Nysa Strategy Consulting

Turyzm / Tourism, 2019, vol. 29, issue 1, 43-51

Abstract: The article presents issues of tourism development in Oświęcim – a town that remains in the shadow of the former genocide site of Auschwitz-Birkenau Concentration Camp. The authors’ aim is to present the results of research on the image of the town, as well as activities leading to a change of the unfavourable image of Oświęcim: “a town overshadowed by a museum”. They are included in “The Strategy for Tourism Development in Oświęcim, 2018-2030”, developed with the support of the authors of this article. The paper also presents an analysis of tourism development and tourist assets with respect to using them to create a supplementary offer for tourists visiting the Auschwitz-Birkenau Memorial and Museum.

Keywords: Oświęcim; Auschwitz-Birkenau Memorial and Museum; image; strategy (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:touris:v:29:y:2019:i:1:p:43-51:n:5

DOI: 10.2478/tour-2019-0005

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