EconPapers    
Economics at your fingertips  
 

Unique Elements of Polish City Brands in Online Reviews

Nowacki Marek ()
Additional contact information
Nowacki Marek: WSB University in PoznanFaculty of Finance and Banking Department of Socio-Economics

Turyzm / Tourism, 2019, vol. 29, issue 1, 63-70

Abstract: The aim of the paper is to identify unique elements of the brands of Polish cities and to identify similarities and differences between them. The work attempts to answer the following research questions: Which elements significantly differentiate the brands of studied cities in online reviews? and Which of the studied cities are the most similar in terms of brand elements and which differ in this regard. The data for analysis was obtained from TripAdvisor. Reviews about areas of tourist concentration – old markets or old towns – from five Polish cities: Poznań, Wrocław, Kraków, Gdańsk and Warsaw were analysed (N = 5125). The research shows that Gdańsk and Warsaw as well as Poznań and Wrocław have the most similar brand elements. The Kraków brand is the more unique in relation to other cities.

Keywords: brand equity; destinations; cities; TripAdvisor; Text Mining (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/tour-2019-0007 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:touris:v:29:y:2019:i:1:p:63-70:n:7

DOI: 10.2478/tour-2019-0007

Access Statistics for this article

Turyzm / Tourism is currently edited by Stanisław Liszewski

More articles in Turyzm / Tourism from Sciendo
Bibliographic data for series maintained by Peter Golla ().

 
Page updated 2025-03-20
Handle: RePEc:vrs:touris:v:29:y:2019:i:1:p:63-70:n:7