Sino-Algerian B2B Relational Exchange via E-Marketplace: Case Study of Algerian Import Companies

Djenouhat Assia () and Djaouahdou Reda
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Djaouahdou Reda: University Badji Mokhtar Annaba, Algeria

Valahian Journal of Economic Studies, 2017, vol. 8, issue 1, 31-36

Abstract: The objective of this paper is to investigate the influence of Sino-Algerian B2B relational exchange via e-marketplace, by examining the two instrumental dimensions of relational exchange where information exchange and flexibility were tested. Toward that goal, a survey is employed to Algerian import companies to determine the quality of relational exchange with Chinese companies when trading via e-marketplace. A conceptual framework was developed based on extended literature review and examined on data collected from 70 companies through a survey methodology. As a result, Algerian import companies have a good and strong relational exchange with Chinese companies via e-marketplace, due to high degree of transparency, just-in-time services and special facilities in language negotiation, ordering, payment methods and shipment provided by Chinese companies. Thus, non-trust on e-commerce and internet infrastructure in Algeria has affected the trust on after-purchase activities via e-marketplace. So, Algerian companies strongly trust on Chinese companies but they weakly trust on trading with them via e-marketplace.

Keywords: B2B relational exchange; e-marketplace; instrumental dimensions; Algerian import companies (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:vaecst:v:8:y:2017:i:1:p:31-36:n:4

DOI: 10.1515/vjes-2017-0004

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