Rejoinder for measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modelling

Marnik G. Dekimpe, Dominique M. Hanssens, Vincent R. Nijs and Jan‐Benedict E.M. Steenkamp

Applied Stochastic Models in Business and Industry, 2005, vol. 21, issue 4‐5, 421-422

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:wly:apsmbi:v:21:y:2005:i:4-5:p:421-422

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