A multidimensional approach to conjoint analysis

C. N. Lauro, G. Giordano and R. Verde

Applied Stochastic Models and Data Analysis, 1998, vol. 14, issue 4, 265-274

Abstract: In this paper we propose an alternative approach to conjoint analysis (CA) based on the principal component analysis onto a reference sub‐space (PCAR). Following this technique, the results of a CA are considerably enriched by some graphical interpretation tools and optimal synthesis of the individual estimated part‐worth coefficients are also obtained with respect to hierarchized judges sub‐populations. Copyright © 1998 John Wiley & Sons, Ltd.

Date: 1998
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https://doi.org/10.1002/(SICI)1099-0747(199812)14:43.0.CO;2-W

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Persistent link: https://EconPapers.repec.org/RePEc:wly:apsmda:v:14:y:1998:i:4:p:265-274

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