Navigating corporate philanthropy in the digital world: The normative effect of Entrepreneurs' social media usage

Jiawen Chen, Xiaolian Ke and Linlin Liu

Business Ethics, the Environment & Responsibility, 2024, vol. 33, issue 4, 706-729

Abstract: This paper investigates how entrepreneurs' social media usage affects corporate philanthropy. Departing from the extant literature, which focuses on the instrumental role of social media, we draw upon the normative perspective of stewardship theory and propose that entrepreneurs' social media usage promotes their ethical and prosocial motivation for corporate philanthropy. In particular, we theorize that entrepreneurs' social media usage enhances their self‐perceived status and philanthropic identification, thus affecting corporate philanthropy. Our analysis of a sample of Chinese ventures provides empirical support for the mediating effects of self‐perceived status and philanthropic identification on the relationship between entrepreneurs' social media usage and the philanthropic propensity and intensity of their ventures. Our study has implications for the role of social media in promoting corporate philanthropy and contributes to the literature on entrepreneurship and corporate philanthropy.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1111/beer.12634

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:buseth:v:33:y:2024:i:4:p:706-729

Access Statistics for this article

More articles in Business Ethics, the Environment & Responsibility from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().