Measuring Customer Relationship Value: The Role of Switching Cost*

Shane S. Dikolli, William R. Kinney and Karen L. Sedatole

Contemporary Accounting Research, 2007, vol. 24, issue 1, 93-132

Date: 2007
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https://doi.org/10.1506/N658-3452-4X2L-0847

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Persistent link: https://EconPapers.repec.org/RePEc:wly:coacre:v:24:y:2007:i:1:p:93-132

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