Real Options in the Motion Picture Industry: Evidence from Film Marketing and Sequels

James Jianxin Gong, Wim A. Van der Stede and S. Mark Young

Contemporary Accounting Research, 2011, vol. 28, issue 5, 1438-1466

Date: 2011
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https://doi.org/10.1111/j.1911-3846.2011.01086.x

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