EconPapers    
Economics at your fingertips  
 

Cooperative, community‐spirited and commercial: social sustainability at Bendigo Bank

Wendy Stubbs and Chris Cocklin

Corporate Social Responsibility and Environmental Management, 2007, vol. 14, issue 5, 251-262

Abstract: Using a case study approach, this article examines how an Australian bank supports and invests in social sustainability using a community development approach. Bendigo Bank's community engagement model (CEM) is consistent with a stakeholder perspective of the firm. The CEM is a hybrid model drawing on commercial principles, such as the for‐profit shareholder‐ownership structure, and community development values, such as trust, loyalty, integrity, volunteerism, cooperation and community spirit. The CEM contributes to community development by retaining local capital through a revenue‐share arrangement, which is used to invest in further community enhancement initiatives. The success of Bendigo Bank's CEM indicates that the ‘collaborative commerce’ model could be used as a design guideline for other organizations seeking to improve their social sustainability. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

Date: 2007
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
https://doi.org/10.1002/csr.130

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:corsem:v:14:y:2007:i:5:p:251-262

Access Statistics for this article

More articles in Corporate Social Responsibility and Environmental Management from John Wiley & Sons
Bibliographic data for series maintained by Wiley Content Delivery ().

 
Page updated 2025-03-20
Handle: RePEc:wly:corsem:v:14:y:2007:i:5:p:251-262