Competitiveness as a Strategic Outcome of Corporate Social Responsibility

Longinos Marín, Alicia Rubio and Salvador Ruiz de Maya

Corporate Social Responsibility and Environmental Management, 2012, vol. 19, issue 6, 364-376

Abstract: There is a gap in the literature concerning the effects of corporate social responsibility (CSR) on corporate strategy. This study analyses the influence of CSR on competitiveness as a strategic dimension of companies. It addresses the conditions under which CSR has a positive influence on competitiveness through testing the moderator effect of corporate strategy, size, and industry. Based on an empirical study of 144 companies, the results show a positive effect of CSR on competitiveness, which is stronger for large companies and for companies that follow a proactive (vs reactive) strategy, while no differences appear between service and manufacturing industries. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.

Date: 2012
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https://doi.org/10.1002/csr.1288

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Persistent link: https://EconPapers.repec.org/RePEc:wly:corsem:v:19:y:2012:i:6:p:364-376

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