The Impact of Corporate Social Responsibility on Consumer Preference: A Structural Equation Analysis

Flavio Boccia and Pasquale Sarnacchiaro

Corporate Social Responsibility and Environmental Management, 2018, vol. 25, issue 2, 151-163

Abstract: Nowadays, environmental and social problems are very important for modern consumers and firms, which cannot operate only in accordance with the logic of profit. In this paper, by administering a questionnaire to consumers, we have tried to assess the impact of the solidarity of responsible initiatives on consumer preferences: the conclusions are also a matter for thought for further discussion. The investigation was conducted through a sample size survey. The analysis was carried out considering a representative sample of more than 300 families, selected on a functional relation to the objectives of the work in one of the most important and representative Italian cities. This study has two main aims: to investigate consumer preferences regarding responsible initiatives of a company; and to develop and validate a structural equation model, in order to formalize the origins of behaviours regarding consumer preferences towards responsible initiatives and detect the drivers of their purchase. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Date: 2018
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Citations: View citations in EconPapers (33)

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https://doi.org/10.1002/csr.1446

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Persistent link: https://EconPapers.repec.org/RePEc:wly:corsem:v:25:y:2018:i:2:p:151-163

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