The impact of creating shared value on hotels online reputation

Manuel Ángel Fernández‐Gámez, A. Manuel Gutiérrez‐Ruiz, Rafael Becerra‐Vicario and Daniel Ruiz‐Palomo

Corporate Social Responsibility and Environmental Management, 2020, vol. 27, issue 5, 2201-2211

Abstract: In this study, we investigated the relationships between created shared value (CSV) strategies and online reputation (OR) within the hotel industry. Our results show that CSV strategies improve hotel OR assigned by clients participating in consumer review Websites. Our findings fundamentally indicate that the relationship between CSV and OR in the hotel industry is relevant in two major CSV aspects: reconceiving products and redefining productivity in the value chain. Hotel managers interested in improving their hotel OR should, therefore, implement CSV strategies in their companies.

Date: 2020
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https://doi.org/10.1002/csr.1958

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Persistent link: https://EconPapers.repec.org/RePEc:wly:corsem:v:27:y:2020:i:5:p:2201-2211

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