Using big data to evaluate corporate social responsibility and sustainable development practices

Adriana Barbeito‐Caamaño and Ricardo Chalmeta

Corporate Social Responsibility and Environmental Management, 2020, vol. 27, issue 6, 2831-2848

Abstract: This paper shows an alternative method to evaluate sustainable development and corporate social responsibility (CSR) practices based on the opinions of companies' stakeholders expressed on Twitter. An application of the method is performed with the Inditex textile group. This paper shows two important findings: (a) knowledge about companies' CSR practices and stakeholders opinions can be obtained using big data to analyse CSR information about the company on online social networks; and (b) there are important differences between the contents of the sustainability report of a company and the CSR opinions of its stakeholders on the internet. These findings have benefits for the company's stakeholders, who will be able to know the CSR practices of a company in a more objective way, and for the company, which will be able to improve its CSR performance and communication strategy, as well as the stakeholder engagement.

Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

Downloads: (external link)
https://doi.org/10.1002/csr.2006

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:corsem:v:27:y:2020:i:6:p:2831-2848

Access Statistics for this article

More articles in Corporate Social Responsibility and Environmental Management from John Wiley & Sons
Bibliographic data for series maintained by Wiley Content Delivery ().