 Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relationsDariusz Tworzydło, Sławomir Gawroński and Przemysław Szuba Corporate Social Responsibility and Environmental Management, 2021, vol. 28, issue 1, 64-70 Abstract: The article provides an analysis of potential available in corporate social responsibility (CSR) in regard to other activities conducted by Polish public relations (PR) experts and professionals. Different outlooks on social responsibility and PR are also presented in this article, including stakeholder engagement, relationships and practical determinants between them, taking into account practical circumstances characteristic for Polish environment. The hypothesis presented in the article indicates that CSR projects are one of the elements of a wide offer of PR activities offered in Poland, but they do not lie in a specialisation of agencies and are underrated by PR advisors when it comes to their usefulness in image creation. This hypothesis is backed by three independent research projects realised in years 2016–2019, conducted on a group of 852 PR specialists in Poland, which represented different types of organisations. This article is based on in‐house research on PR sector in Poland. Research data was gathered by interview questionnaires using quantitative methodology. Date: 2021 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:wly:corsem:v:28:y:2021:i:1:p:64-70 Access Statistics for this article More articles in Corporate Social Responsibility and Environmental Management from John Wiley & Sons |
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