Can B Corp certification anchor sustainability in SMEs?

Bruna Carvalho, Arnim Wiek and Barry Ness

Corporate Social Responsibility and Environmental Management, 2022, vol. 29, issue 1, 293-304

Abstract: B Corp certification is considered a viable instrument to support small and medium‐sized enterprises (SMEs) in adopting sustainable practices. However, there is a lack of evidence to what extent this instrument can anchor sustainability at the core of SMEs. This study investigates the B Corp certification process of a SME, a craft brewery in southern Sweden, regarding the extent to which it helped infusing sustainability into the business’ mission, practices, corporate form, certificates, and capacities. Results show that the B Impact Assessment, as part of the certification process, positively influenced the business’ mission, practices, and capacities. Limited influence on social commitment and adoption of a sustainable corporate form can be explained through regulatory context and time required for deep organizational change. To enhance the effectiveness of B Corp certification, we recommend making it even more adaptable to different geographical and social contexts and increase focus on impact business models.

Date: 2022
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https://doi.org/10.1002/csr.2192

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Persistent link: https://EconPapers.repec.org/RePEc:wly:corsem:v:29:y:2022:i:1:p:293-304

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