 Facilitating mechanism of green products purchasing with a premium price—Moderating by sustainability‐related informationJing Shao, Wenchao Li, Cedric Aneye and Wei Fang Corporate Social Responsibility and Environmental Management, 2022, vol. 29, issue 3, 686-700 Abstract: Many studies explored consumer motivation toward purchasing behavior of environmentally friendly products. However, although consumers are aware of products' possible environmental and social impacts, there is no transparent approach to obtain such information and facilitate their green purchasing accordingly. Therefore, based on the developed novel scale of sustainability‐related information of the product as a moderating factor, this research aims to study the facilitating mechanism of such information in influencing consumers' purchasing behavior with a premium price. An online survey of 713 consumers was conducted in the context of purchasing new energy vehicles. Using SPSS 25, the social impact information could significantly affect the premium price the consumers would pay compared to environmental impact information. Furthermore, marital status, income level, and age significantly affect the purchasing behavior of potential consumers. This study provides theoretical and methodological support for enterprises to develop product sustainability indicators and guide them in designing business activities. Date: 2022 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:wly:corsem:v:29:y:2022:i:3:p:686-700 Access Statistics for this article More articles in Corporate Social Responsibility and Environmental Management from John Wiley & Sons |
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