EconPapers    
Economics at your fingertips  
 

Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability

Raheel Yasin, Aydan Huseynova and Muhammad Atif

Corporate Social Responsibility and Environmental Management, 2023, vol. 30, issue 1, 369-383

Abstract: This study proposes a model based on competitive advantage and signaling theories that show how green human resource management (GHRM) leads to corporate environmental sustainability and corporate social sustainability and is thus source of employer branding. Structural equational modeling was used for data analysis through Smart PLS. The results confirm that GHRM positively influences on corporate environmental sustainability, which in turn positively influences corporate social sustainability. Furthermore, the results confirm that corporate social sustainability has a positive influence on employer branding. The results also support the mediating effects of corporate environmental sustainability between GHRM and corporate social sustainability. Additionally, we show the mediating effect of corporate social sustainability between corporate environmental sustainability and employer branding. In the human resource literature, previous studies emphasize on corporate environmental sustainability. By contrast, this study confirms that a corporate social sustainability is a source of employer branding. By implementing GHRM, organizations can gain a competitive edge, which helps them attract potential employee.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://doi.org/10.1002/csr.2360

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:corsem:v:30:y:2023:i:1:p:369-383

Access Statistics for this article

More articles in Corporate Social Responsibility and Environmental Management from John Wiley & Sons
Bibliographic data for series maintained by Wiley Content Delivery ().

 
Page updated 2024-07-01
Handle: RePEc:wly:corsem:v:30:y:2023:i:1:p:369-383