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Agility, innovation, environmental management and competitiveness in the hotel industry

María D. López‐Gamero, José F. Molina‐Azorín, Jorge Pereira‐Moliner and Eva M. Pertusa‐Ortega

Corporate Social Responsibility and Environmental Management, 2023, vol. 30, issue 2, 548-562

Abstract: The hotel industry is characterized by operating in a global, dynamic and uncertain environment where stakeholders' concerns on sustainable development are growing. However, there is limited research on whether hotels have flexibility and capacity for change, to develop environmental practices that meet stakeholder demands and improve their competitiveness. Through the dynamic capabilities theory, the resource‐based view and the stakeholder theory, this paper develops a model that considers agility and innovation as antecedents of environmental management and competitive advantages as consequences. A Partial Least Squares analysis is carried out based on data from Spanish hotels. The results indicate that agility and innovation influence environmental management positively; agility influences innovation positively; and agility influences environmental management indirectly through innovation. Moreover, environmental management positively influences cost and differentiation competitive advantages. This study contributes to the literature by examining the role of two important dynamic capabilities and their impact on environmental management and showing how the interaction and mediation between these capabilities favors competitive advantages.

Date: 2023
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https://doi.org/10.1002/csr.2373

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