From market failure to marketing failure: market orientation as the key to deep outreach in microfinance

Gary Woller
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Gary Woller: Romney Institute of Public Management, Marriott School, Brigham Young University, Postal: Romney Institute of Public Management, Marriott School, Brigham Young University

Journal of International Development, 2002, vol. 14, issue 3, 305-324

Abstract: No abstract

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:wly:jintdv:v:14:y:2002:i:3:p:305-324

DOI: 10.1002/jid.883

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