Client Perceptions of the Value of Microinsurance: Evidence from Southern Ghana

Lena Giesbert and Susan Steiner ()

Journal of International Development, 2015, vol. 27, issue 1, 15-35

Abstract: The uptake of microinsurance in developing countries falls short of projections, which has recently made stakeholders focus on client value. This article investigates when and why clients of a micro life insurance product in Ghana perceive value, using data from focus group discussions. We show that value depends not only on costs and monetary benefits but also on the service quality, emotions and social benefits that are associated with the product. Perceptions of high or low value can be explained by how expectations compare with actual experiences with the insurance as well as the specific client context. Peers strongly influence each other in their value perceptions. Copyright © 2015 John Wiley & Sons, Ltd.

Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://hdl.handle.net/

Related works:
Working Paper: Client perceptions of the value of microinsurance: evidence from southern Ghana (2014)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:jintdv:v:27:y:2015:i:1:p:15-35

Access Statistics for this article

Journal of International Development is currently edited by Paul Mosley and Hazel Johnson

More articles in Journal of International Development from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().