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Efficient Intertemporal Utility Pricing under Uncertainty

L. Dean Hiebert
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L. Dean Hiebert: Illinois State University, Normal, IL, USA, Postal: Illinois State University, Normal, IL, USA

Managerial and Decision Economics, 1997, vol. 18, issue 4, 329-334

Abstract: Electric utilities today face increasing competition from substitutes for utility-generated power. As a result, utilities are being forced to reevaluate their pricing policies to address competition from other fuels and potential customer 'bypass' of the utility. This paper extends the analysis of second-best utility pricing to explicitly account for both the short- and long-run price responses of customers with competitive alternatives to utility-generated power. The presence of long-run substitution opportunities reduces the optimal percentage mark-up of price over marginal cost for noncore customers. Uncertainty concerning the substitution response of noncore electricity customers also tends to reduce the optimal price mark-up. © 1997 John Wiley & Sons, Ltd.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:18:y:1997:i:4:p:329-334

DOI: 10.1002/(SICI)1099-1468(199706)18:4<329::AID-MDE829>3.0.CO;2-L

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