A spreadsheet application of Dorfman and Steiner's rule for optimal advertising

Charles E. Hegji
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Charles E. Hegji: Department of Economics, Auburn University at Montgomery, Montgomery, AL 36117-3596, USA, Postal: Department of Economics, Auburn University at Montgomery, Montgomery, AL 36117-3596, USA

Managerial and Decision Economics, 1998, vol. 19, issue 1, 59-62

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:19:y:1998:i:1:p:59-62

DOI: 10.1002/(SICI)1099-1468(199802)19:1<59::AID-MDE841>3.0.CO;2-Z

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