Data sources for managerial economists

Harold Lind

Managerial and Decision Economics, 1980, vol. 1, issue 1, 42-43

Abstract: Most people think they know what market research is, and generally have a picture of a girl with a clip-board asking about voting intentions. In fact, the term ‘market research’ covers a widely varied family of activities, using different techniques to achieve different purposes. This paper describes the various combinations of research types into which a survey can fall (large sample/small sample, quantitative/qualitative, industrial/consumer, etc.) and discusses the strengths and weaknesses of the different methodologies. It then provides information about the size and structure of the market research industry in the United Kingdom.

Date: 1980
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http://hdl.handle.net/10.1002/mde.4090010108

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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:1:y:1980:i:1:p:42-43

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