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Lease finance in industrial markets

Julian Lowe, E. J. Morgan and C. R. Tomkins

Managerial and Decision Economics, 1980, vol. 1, issue 3, 150-157

Abstract: Financial leasing is being used increasingly to acquire items of industrial equipment where use is more crucial than ownership. Its advantages over traditional forms of finance are straightforward and to a large degree appear to be based on the utilization of a cost advantage deriving from the fiscal system. In view of this, it might be expected that price would be a dominant marketing variable since the ‘product’ is relatively homogeneous, even though the industry structure is oligopolistic. This has been the case to a certain extent but policies of product differentiation and market segmentation have enabled firms to avoid some of the rigours of price competition.

Date: 1980
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