Analyzing moviegoing demand: an individual-level cross-sectional approach

Alan Collins and Chris Hand

Managerial and Decision Economics, 2005, vol. 26, issue 5, 319-330

Abstract: Previous work analyzing the demand for movie theater visits have had to rely entirely on highly aggregate time series data. Inevitably, this masks the significance of individual-specific effects that place constraints on such trip making. Further, while there have been cross-sectional revenue model estimates at the film-level, there have not been, hitherto, any cross-sectional studies of moviegoing by individuals. This study thus presents the first detailed microeconometric analysis of the factors that increase or lower the probability that an individual will go to a movie theater. Copyright © 2005 John Wiley & Sons, Ltd.

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:26:y:2005:i:5:p:319-330

DOI: 10.1002/mde.1231

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