Robust Imitation Strategies

D. Sudharshan, Olivier Furrer and Ramesh A. Arakoni

Managerial and Decision Economics, 2015, vol. 36, issue 3, 139-157

Abstract: Performance is the lifeblood of a firm's management. Performance itself depends on the adaptation of strategy based on learning and the environment. An important way that firms adapt their strategy is through imitation or mimetic isomorphism. Imitation implies a referent for such adaptations. This article seeks to determine who or what should serve as that referent. Accordingly, this research (1) develops a broad and rich model of industry dynamics, bringing together literature from industrial economics, strategic groups, learning, and resource‐based theories; (2) examines the robustness of imitations strategies; and (3) develops a framework of the managerial implications of imitative behavior in varying industry conditions. Copyright © 2013 John Wiley & Sons, Ltd.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:36:y:2015:i:3:p:139-157

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