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The Influence of New Technology on the Home Market Competition and the Strategies Chosen by Norwegian Savings Banks in 2000–2010

M. Rynning

Managerial and Decision Economics, 2017, vol. 38, issue 2, 252-276

Abstract: The adjustment to the new competitive environment is expected to vary by the bank's status in the home market. Six hypotheses on the conduct of dominant vs. fringe banks are tested on Norwegian savings banks in 2000–2010. As expected, monopolies are the slowest to cut costs or to expand into further‐away markets. Fringe banks try to defend their positions as efficient providers of standard quality, whereas dominant oligopoly banks compete head‐on with both adjacent small and regional large savings banks. They adopt innovations faster and make more efforts to diversify, cut costs, and improve quality as means of competition. Copyright © 2015 John Wiley & Sons, Ltd.

Date: 2017
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