The effect of cognitive load on economic decisions

Reut Blaywais and Mosi Rosenboim

Managerial and Decision Economics, 2019, vol. 40, issue 8, 993-999

Abstract: In the current study, we examine how cognitive load affects economic decision‐making. We asked participants to bid for lottery tickets with and without an alternative income. We demonstrate that the tendency to ignore opportunity costs is stronger under a greater cognitive load. Furthermore, cognitive load causes participants to invest fewer cognitive efforts in choice tasks and take more risks.

Date: 2019
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https://doi.org/10.1002/mde.3085

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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:40:y:2019:i:8:p:993-999

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