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The wellspring of creativity? Using divergent‐thinking tasks to understand creative characteristics

Cortney Rodet ()

Managerial and Decision Economics, 2021, vol. 42, issue 6, 1435-1453

Abstract: Creativity and innovation go hand in hand, and understanding sources of creativity will expand organizational innovative capacity. This study explores the impact that characteristics have on creativity using divergent‐thinking experiments. I hypothesize that their influence stems from their effect on the experiences individuals acquire throughout life based on preferences, opportunities, and constraints. I find that gender, socioeconomic background, and exposure to other cultures are associated with personal experiences. In turn, experience is positively associated with greater creativity. I also explore creative style and its impact on creativity and find that having an experimental creative style positively correlates with creativity.

Date: 2021
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https://doi.org/10.1002/mde.3318

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