The emergence of streaming and its impact on pricing and product strategies of content providers

Mark Bender, Esther Gal‐Or and Tansev Geylani

Managerial and Decision Economics, 2022, vol. 43, issue 6, 2148-2171

Abstract: We investigate how an established content provider with a digital store responds to emerging streaming technology. Under certain circumstances, the provider may need to lower the sale price of his downloads to encourage consumers to learn their preferences through streaming. When competing against a rival streaming service, if the provider can sufficiently differentiate his service, the provider should operate in the streaming market and charge a higher subscription fee for his services. We also consider an environment in which the provider abandons the sale of content and competes in streaming and find that the pricing strategies change.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1002/mde.3515

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:43:y:2022:i:6:p:2148-2171

Access Statistics for this article

Managerial and Decision Economics is currently edited by Antony Dnes

More articles in Managerial and Decision Economics from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().