Configuration of factors influencing the performance of new retailers in the context of digital transformation—Based on the resource action perspective

Fangfang Yin and Jianlin Pan

Managerial and Decision Economics, 2024, vol. 45, issue 6, 3606-3623

Abstract: From a resource action perspective, a configuration analysis was performed on 219 cases of new retailers using fuzzy set qualitative comparative analysis (fsQCA). The major study findings are as follows: (1) Digital transformation capacity and resource management behavior are essential conditions for high performance of new retailers. (2) Seven configurations drive high performance of new retailers. (3) Under a specific configuration, there are potential substitution relationships between digital culture and corporate reputation, “digital culture + human resources” and basic resources. Accordingly, new retailers should take measures such as establishing a three‐layer conditional combination chain to promote sustainable development.

Date: 2024
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https://doi.org/10.1002/mde.4171

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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:45:y:2024:i:6:p:3606-3623

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