Eco-clothing, consumer identity and ideology

Kirsi Niinimäki
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Kirsi Niinimäki: Aalto University, School of Art and Design, Helsinki, Finland, Postal: Aalto University, School of Art and Design, Helsinki, Finland

Sustainable Development, 2010, vol. 18, issue 3, 150-162

Abstract: This paper aims to contribute to a better understanding of eco-fashion consumption and consumer purchase decisions while constructing one's self with external symbols, such as appearance, clothing and fashion items. This study approaches sustainable clothing from a grounding in design research and the meanings of material culture. The study uses sociology and social psychology; hence, the meaning of appearance and especially clothing and fashion is understood in a social context. This paper also takes an interdisciplinary approach to eco-clothes as cultural and design objects in a social and sustainable development context, objects that intertwine consumers' ethical attitudes and values and how they construct a concept of 'self' using external symbols. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:wly:sustdv:v:18:y:2010:i:3:p:150-162

DOI: 10.1002/sd.455

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