 Sustainable Consumption of Groceries: the Importance of Believing that One Can Contribute to Sustainable DevelopmentDaniel Hanss, Gisela Böhm, Rouven Doran and Andreas Homburg Sustainable Development, 2016, vol. 24, issue 6, 357-370 Abstract: This study investigated relations between consumers’ sustainable development self‐efficacy, attitudes, norms and intentions to purchase sustainable groceries such as ecological and fair trade foods. Demographic variables were also investigated. Attitudes and norms were positively associated with intentions to purchase sustainable products. The importance of different types of attitudes and norms for explaining sustainable consumption depended on the facet of purchasing intentions that was investigated. Self‐efficacy explained variance in purchasing intentions over and above attitudes, norms and demographic characteristics. Of the self‐efficacy components, people's perceptions of their indirect impact gained by encouraging others to contribute to sustainable development showed the strongest association with purchasing intentions. This could mean that believing that one can have an impact on other consumers is a strong motivator for buying sustainable products. Implications of these findings for practitioners and environmental policy are discussed. © 2016 The Authors Sustainable Development published by ERP Environment and John Wiley & Sons, Ltd Date: 2016 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:wly:sustdv:v:24:y:2016:i:6:p:357-370 Access Statistics for this article Sustainable Development is currently edited by Richard Welford More articles in Sustainable Development from John Wiley & Sons, Ltd. |
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