Fashion with heart: Sustainable fashion entrepreneurs, emotional labour and implications for a sustainable fashion system

Lisa Heinze

Sustainable Development, 2020, vol. 28, issue 6, 1554-1563

Abstract: Recent years have seen a rise in the number of fashion entrepreneurs who practise sustainable fashion design, including the use of environmentally friendly materials and transparent supply chains. However, mainstream fashion practises remain unsustainable and the pathway to a sustainable fashion system is not yet clear. Using qualitative data gathered from in‐depth interviews with sustainable fashion entrepreneurs, this article examines the practise of sustainable fashion design to understand the industry's transition towards sustainability. Building upon social practise theory, the management of emotional labour is identified as a key element in sustainable fashion design as indicated by the pro‐social motives of the entrepreneurs, financial precarity, entrepreneurial risk and the management of ethical complexities in sustainable fashion businesses. I argue that the element of managing emotional labour limits the reproduction potential of sustainable fashion design by other practitioners, thus slowing the transition to a sustainable fashion system.

Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://doi.org/10.1002/sd.2104

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:sustdv:v:28:y:2020:i:6:p:1554-1563

Access Statistics for this article

Sustainable Development is currently edited by Richard Welford

More articles in Sustainable Development from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().