EconPapers    
Economics at your fingertips  
 

Social exclusion and green consumption: The multi‐motive theory approach

Mesay Moges Menebo, Heidi Elise Heitun Kvale, Monish Bajracharya and Julianna Burrill

Sustainable Development, 2023, vol. 31, issue 5, 3857-3868

Abstract: Household consumption accounting to more than 70% of global GHG emissions is an indication to where sustainable policies should focus their efforts toward a sustainable world. Indeed, one of the tools suggested by governments in their “policies to encourage sustainable consumption” is behavioral approaches. Within this regard, how psychological consequences of social exclusion relate with green consumption is much studied. For example, recent studies adopted costly signaling theory and social belongingness hypothesis to predict green consumption after events of social exclusion/inclusion. Such studies rely heavily on the default view of “humans as social animals” without adequately accounting for the role of motives. Using multi‐motive theory, we show how construals like “perceived importance of a relationship” and traits like “fear of negative evaluation” play a role in the relationship between social exclusion and green consumption. In addition, we develop and report a 20 items reliable and valid multidimensional measure for green consumption.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://doi.org/10.1002/sd.2630

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:sustdv:v:31:y:2023:i:5:p:3857-3868

Access Statistics for this article

Sustainable Development is currently edited by Richard Welford

More articles in Sustainable Development from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().

 
Page updated 2025-04-26
Handle: RePEc:wly:sustdv:v:31:y:2023:i:5:p:3857-3868