Less Is More: Exploring the Role of Minimalism in Sustainable Consumption

Khanh Huy Nguyen, Mai Dong Tran and Samuel Adomako

Sustainable Development, 2025, vol. 33, issue S1, 1091-1106

Abstract: Although research on sustainable consumption behavior has blossomed, the role of minimalism in driving sustainable consumption behavior is less understood. In addition, we still do not know enough about the boundary conditions of minimalism. Accordingly, we examined the effect of minimalism on sustainable consumption behavior and the boundary conditions of planned behavior (i.e., attitudes towards behavior, subjective norm, and perceived behavioral control). Using data collected from 385 Vietnamese consumers, we find that minimalism positively influences sustainable consumption behavior, and this relationship is amplified when (a) attitude towards behavior is high; and (b) subjective norm is high. Surprisingly, we find no support for the moderating effect of perceived behavioral control. Theoretical and practical implications are discussed.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1002/sd.70059

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:sustdv:v:33:y:2025:i:s1:p:1091-1106

Access Statistics for this article

Sustainable Development is currently edited by Richard Welford

More articles in Sustainable Development from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().