WHERE IS OUR COMMON FUTURE? DIRECTIONS: 'SECOND TO THE RIGHT AND STRAIGHT ON TILL MORNING'

Ketola, Tarja

WHERE IS OUR COMMON FUTURE? DIRECTIONS: 'SECOND TO THE RIGHT AND STRAIGHT ON TILL MORNING'

Tarja Ketola
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Tarja Ketola: Department of Management Studies, Brunel University, Uxbridge, UK, Postal: Department of Management Studies, Brunel University, Uxbridge, UK

Sustainable Development, 1996, vol. 4, issue 2, 84-97

Abstract: Business enterprises have adopted the concept of sustainable development, but exploit it merely to their own short-term financial benefit. Their environmental values, visions and policies have not developed in accordance with the revelations made about the degradation of ecosystems. For any future to exist for humankind, a more advanced approach to sustainable development is needed. The environmental values and visions of two companies are studied in the context of their business environments, general strategic management capabilities and environmental policies. A set of hypothetical vertical paths between these factors is empirically tested at the corporate, divisional and operating unit levels of Shell and Texaco. It is argued that companies need to move two steps further in their environmental values, visions and policies to be able to contribute to the survival of our common future.

Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:wly:sustdv:v:4:y:1996:i:2:p:84-97

DOI: 10.1002/(SICI)1099-1719(199608)4:2<84::AID-SD40>3.0.CO;2-C

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