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An integrated approach to customer elicitation for the aerospace sector

Marin D. Guenov, Stephen G. Barker, Chris Hunter, Ian Horsfield and Neil Coleridge‐Smith

Systems Engineering, 2006, vol. 9, issue 1, 62-72

Abstract: An integrated approach, the Transitional Business Model (TBM), is proposed, to facilitate rapid and proactive response to customer enquiries, and to inform the derivation, development, and promotion of new and innovative concepts. The model fulfils a need identified within the aerospace sector to enhance the ability for rapid customer needs elicitation, and to improve competitiveness. This paper presents the results of collaborative research with a major aerospace organization culminating in the development of a prototype © 2006 Wiley Periodicals, Inc. Syst Eng 9: 62–72, 2006

Date: 2006
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https://doi.org/10.1002/sys.20045

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