Travel Planning: Searching for and Booking Airline Seats on the Internet

Rex S. Toh, Frederick DeKay and Peter Raven

Transportation Journal, 2012, vol. 51, issue 1, 80-98

Abstract: This article is based on a survey of 374 airline passengers sampled at an airport. We examine how travelers search for and then buy airline seats, determine which distribution channel dominates, calculate what percentages of online searches convert to actual bookings on the same website, and report why people switch. We also examine which travelers book, and then rebook airline seats, and why. We then measure the differences in how travelers view several Internet and website issues, the differences between Internet users and nonusers, between business and pleasure travelers, and between men and women. We update the most important reasons for airline choice, in an era when online bookings predominate. Finally, we report our findings (some counterintuitive) and their implications for airlines and third‐party websites (online travel agents).

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.5325/transportationj.51.1.0080

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:transj:v:51:y:2012:i:1:p:80-98

Access Statistics for this article

More articles in Transportation Journal from John Wiley & Sons
Bibliographic data for series maintained by Wiley Content Delivery ().