Application of the Engel, Kollat and Blackwell Model to Consumers of Automobile Insurance

Joseph C. Bonnice

Journal of Insurance Issues, 1985, vol. 8, issue 1, 23-41

Abstract: A significant stage of the analysis of consumer behavior was reached in the 1960s with the development of three models of consumer behavior in the following studies: Nicosia], Howard and Sheth, Engel Koolat, and Blackwell (EKB), all of which attempted to present a conceptual framework for the analysis of consumer behavior . This article focuses on the examination of these conceptual models of consumer behavior and the determination of whether these models accurately depict the behavior of consumers of automobile insurance.

Date: 1985
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