INTERACTING TV VIEWERS: A CASE OF EMPIRICAL AGENT-BASED MODELING AND SIMULATION FOR BUSINESS APPLICATION

Makoto Mizuno () and Naoki Nishiyama ()
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Makoto Mizuno: Institute of Policy and Planning Sciences, University of Tsukuba, 1-1-1 Tennoudai, Tsukuba, Ibaraki 305-8573, Japan
Naoki Nishiyama: Innovative Information Technology Dept., Kozo Keikaku Engineering Inc., 4-38-13 Hon-Cho, Nakano-ku, Tokyo 164-0012, Japan

Advances in Complex Systems (ACS), 2003, vol. 06, issue 03, 361-373

Abstract: For business applications of agent-based modeling and simulation, we should formulate rules for individual agents that are more realistic than those required by the KISS principle. This idea could be referred to as "empirical agent-based modeling." In order to develop such models, the first step could possibly be to apply well-established behavioral modeling to individuals/organizations and then link them incorporating interactions between those agents. As an illustrative work, we will present the modeling of TV viewing behavior including interactions in each family, each demographic segment and each reference group.

Keywords: Agent-based modeling; empirical approach; interaction (search for similar items in EconPapers)
Date: 2003
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DOI: 10.1142/S021952590300092X

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