A NETWORK-BASED THRESHOLD MODEL FOR THE SPREADING OF FADS IN SOCIETY AND MARKETS

Andreas Grönlund () and Petter Holme ()
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Andreas Grönlund: Department of Physics, Umeå University, 90187 Umeå, Sweden
Petter Holme: Department of Physics, University of Michigan, Ann Arbor, MI 48109, USA

Advances in Complex Systems (ACS), 2005, vol. 08, issue 02n03, 261-273

Abstract: We investigate the behavior of a threshold model for the spreading of fads and similar phenomena in society. The model gives the fad dynamics and is intended to be confined to an underlying network structure. We investigate the whole parameter space of the fad dynamics on three types of network models. The dynamics we discover is rich and highly dependent on the underlying network structure. For some range of the parameter space, for all types of substrate networks, there are a great variety of sizes and life-lengths of the fads — what one sees in real-world social and economical systems.

Keywords: Fads; spreading phenomena; social networks; complex networks (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (2)

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DOI: 10.1142/S0219525905000439

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