EconPapers    
Economics at your fingertips  
 

DIFFUSION OF INNOVATION WITHIN AN AGENT-BASED MODEL: SPINSONS, INDEPENDENCE AND ADVERTISING

Piotr Przybyła, Katarzyna Sznajd-Weron () and Rafał Weron ()
Additional contact information
Piotr Przybyła: Institute of Physics, Wrocław University of Technology, Wyb. Wyspiańskiego 27, 50-370 Wrocław, Poland

Advances in Complex Systems (ACS), 2014, vol. 17, issue 01, 1-22

Abstract: In this paper, we modify a two-dimensional variant of a two-state nonlinear voter model and apply it to understand how new ideas, products or behaviors spread throughout the society in time. In particular, we want to find answers to two important questions in the field of diffusion of innovation:Why does the diffusion of innovation take sometimes so long?andWhy does it fail so often?Because these kind of questions cannot be answered within classical aggregate diffusion models, like the Bass model, we use an agent-based modeling approach.

Keywords: Agent-based model; diffusion of innovation; word of mouth marketing; conformity; advertising; spinson (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4) Track citations by RSS feed

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219525914500040
Access to full text is restricted to subscribers.

Related works:
Working Paper: Diffusion of innovation within an agent-based model: Spinsons, independence and advertising (2013) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:acsxxx:v:17:y:2014:i:01:n:s0219525914500040

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219525914500040

Access Statistics for this article

Advances in Complex Systems (ACS) is currently edited by Frank Schweitzer

More articles in Advances in Complex Systems (ACS) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

 
Page updated 2019-09-23
Handle: RePEc:wsi:acsxxx:v:17:y:2014:i:01:n:s0219525914500040