DIFFUSION OF INNOVATION WITHIN AN AGENT-BASED MODEL: SPINSONS, INDEPENDENCE AND ADVERTISING

Piotr Przybyła, Katarzyna Sznajd-Weron and Rafał Weron
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Piotr Przybyła: Institute of Physics, Wrocław University of Technology, Wyb. Wyspiańskiego 27, 50-370 Wrocław, Poland

Advances in Complex Systems (ACS), 2014, vol. 17, issue 01, 1-22

Abstract: In this paper, we modify a two-dimensional variant of a two-state nonlinear voter model and apply it to understand how new ideas, products or behaviors spread throughout the society in time. In particular, we want to find answers to two important questions in the field of diffusion of innovation:Why does the diffusion of innovation take sometimes so long?andWhy does it fail so often?Because these kind of questions cannot be answered within classical aggregate diffusion models, like the Bass model, we use an agent-based modeling approach.

Keywords: Agent-based model; diffusion of innovation; word of mouth marketing; conformity; advertising; spinson (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (11)

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Working Paper: Diffusion of innovation within an agent-based model: Spinsons, independence and advertising (2013)
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DOI: 10.1142/S0219525914500040

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