ATM PRICING AND LOCATION GAMES IN THE RETAIL BANKING INDUSTRY
Reynold Byers (),
Shuya Yin () and
Xiaona Zheng ()
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Reynold Byers: W.P. Carey School of Business, Arizona State University, AZ 85287, USA
Shuya Yin: Paul Merage School of Business, University of California, Irvine, CA 92697, USA
Xiaona Zheng: Guanghua School of Management, Peking University, Beijing 100871, China
Asia-Pacific Journal of Operational Research (APJOR), 2012, vol. 29, issue 01, 1-29
Abstract:
This paper studies a competitive Hotelling-style market with two symmetric banks that decide the pricing and location of their automated teller machines (ATMs). Two different systems are considered: An unregulated model wherein banks are allowed to set surcharges, and a regulated model in which surcharges are banned. We derive equilibrium outcomes and compare them in the two systems, and find that banks always maintain a certain distance between ATMs. That distance is larger, indeed maximized, under the regulatory scheme. We also show that, surprisingly, banks always perform better in the regulated model, while consumers may be worse off.
Keywords: Automated teller machine; surcharges; foreign fees; pricing; location (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)
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Persistent link: https://EconPapers.repec.org/RePEc:wsi:apjorx:v:29:y:2012:i:01:n:s0217595912400015
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DOI: 10.1142/S0217595912400015
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